Evil Inside

Here's a little graphic we created for the ongoing Air Force Portal registration campaign.  The graphic started innocently enough -- add a headline, a credit line, some people graphics spaced at certain increments to demonstrate command participation.  The transformation started with a simple idea planted in my head by a humorous lieutenant.  Horns?  Yes, horns.  Then we'll add some evil eyes, make the portal headline spooky, like the sign above a haunted house.  Then, out of nowhere, the "Evil Inside" logo popped up during a Google search.  Was it fate, or happenstance?  Who cares, it worked ... the new Air Force Portal campaign slogan was born.

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